In one of the articles included in Critical Terms For Media Studies, Mark Hansen explains that while defining New Media, it is important to remember that, “each new medium operates by exteriorizing some function of human cognition and memory, it involves both gain and loss.” This is an extremely interesting statement that according to Hansen should be able to be applied to any form of New or, in Paul Levinson’s categorization of the mediums, New New media. Facebook is one such medium that fits into these categories.
Facebook, which was created in 2003 by Mark Zuckerburg. With over 800 million members and growing, it is the most popular social networking site in the world. Why is it so popular? In large part, it is because of the many functions of human cognition and memory that it exteriorizes. When Mark Zuckerburg created Facebook he was an undergraduate student at Harvard University. Originally, the fundamental idea behind Facebook was to find a way to put the entire college experience online. First, users are able to create a public (or private) profile that lets people know their sex, age, birthday, interests, education, work or school place, religion, sexual orientation, and relationship status. In the past, these were details that you would learn about someone over the span of a number of encounters or discussions but now, it is all located on a single page that we can access right after meeting someone. The biggest component of this exteriorization of memories is Facebook’s photo sharing app. Through this, anyone can upload all of their personal photos from any event and tag their friends who are in them. Instead of having to get photos developed days later, we are now able to upload pictures mere minutes after an event finishes. This allows people to relive the event for months and years to come.